It Is Not Over Until You Quit

Hello family, trust your day is going well?

I would like to share a short story about innovation with you. Please “loan” me a minute of your time 😉.

You see this “BANKE” set that is the featured image, it used to be one of our biggest bestsellers until the demand for it went the downward spiral sometime this year.

We put it up for clearance sales since it had been on our display unit for quite some time and there was no prospect of a buyer for it anytime soon (and I hate having products on display for long 🤦‍♂️). Despite the clearance sales with 50% discount, still no one bought. It was quite unsettling 😤.

I had two options: The first was to give up on selling off the set and just leave it to gather dust. The second option came to me in a lightbulb moment I had in the middle of one night.

Whilst searching for a picture on my phone, I stumbled on a picture of the “BANKE” set and in that moment, I no longer saw a set which had lost its charm on buyers but a piece of jewelry which carried the potential of new, bestselling designs!

Cut the long story short, I dismantled the set the next day and proceeded to create two spanking new designs which are the “NOJA” and “LIRA” sets pictured in the top and bottom right corner of the collage above.

They are currently our bestsellers with 5 of each set sold so far and enquiries totaling an average of 10 per day!

The power of innovation! I took an undesirable option and created a desirable opportunity from it. I created new, highly demanded pieces that keeps yielding good patronage from one “unwanted” set.

This 2020, I am sure going to adopt this principle more- not just in business, but other ramifications of my life.


Choose to keep trying new experiments/options, keep re-inventing, keep winning!

Thanks for attending my Insta “Ted Talk” 😁. *Takes a bow*

By Gbenga Ayo-Dada

The Day I Flew in The Air With a Pole

Yesterday I had a surreal dream. In the dream I was running amidst chaos and whilst I was scampering for safety, I came across a long pole and grabbed it.

Racing with the pole in my left hand like an athelete in a high jump competition and then suddenly propelling myself on the pole, I took a giant leap into thin air and started flying above the chaotic scene.

Wait wait wait, don’t recommend I book an appointment with a deliverance Pastor yet or insinuate I have become a captain at “spirit airways” 😂. I am going somewhere.

I want to assume the Wright brothers had a similar “silly” dream before inventing the aeroplane and if they have shared the dream with anyone, it would have been laughed off as just another inane impossibility one sometimes experience in dreams.

But they chose not to be deterred; if it was possible for humans to fly in the air in the dream, surely a physical manifestation of that possibility is feasible. It sure was, as today we fly aeroplanes because someone imagined an “impossibility” and brought it to reality.

You see, impossibility is a mere figment of the imagination. It is a lie sold to the mind of a close-minded individual. There is no such thing as “impossible;” “Impossible” is what mediocres call daring dreams they can’t wrap their small minds around.

Open your mind, dream dreams, elevate your thinking, visualize unusual wonders, think possibilities, believe them and nothing will ever limit you!

If the Wright brothers believed the idea of an aeroplane was only fictional, we would still be spending weeks travelling from Nigeria to London by sea instead of 6 hours (by air).

The next revolutionary solution is in your mind, push it out!

By Gbenga Ayo-Dada

The Day Nigerian Greats Honoured Gbenga Artsmith Jewelry in Abuja, Nigeria.

With the wife of the Vice President of Nigeria, H.E Dolapo Osinbajo, the wife of former Nigerian Head of State, Mrs. Ajoke Murtala Mohammed and honourable Minister of Mineral And steel, Dr. Kayode Fayemi, who are seen in these pictures admiring my jewelry pieces.

Started from the bottom now we’re here: The Gbenga Artsmith Story.

Story-story? (Story…)

Once upon a time? (Time-time!)

There was once a place that used to be Gbenga Artsmith’s workshop (the picture above was taken in 2015 in the said workshop). I started Gbenga Artsmith in 2008 and for 7 years the veranda of my father’s villa was my workshop. As my business grew, my dad was magnanimous enough to relocate his Prado Jeep from his car porch to the side of our garden so I could extend my use of the veranda to his car porch. Almost everywhere in the house was my storage room- my dad’s wine cellar, the lobby, the courtyard, my room and at some point I even started ‘competing’ for space with my sister teethreads who had converted my dad’s private study room to her workshop (power of supportive parents).

Three years after, I run two jewelry studios in highbrow areas of Lagos- Opebi and Lekki phase 1 to be specific. Not just that, I am now touted as West Africa’s most renowned male jeweller. All from a small beginning..
What I had was enough to take me to where I wanted to be. Brethren, stop waiting for perfect conditions; start with what you have where you are. What you have is enough to take you to where you are going!

Dear Entrepreneur, be versatile.

An Instagram follower messaged me asking for the contact of the person who does my product photography. I gave her the fellow’s number. She called and discovered it was me.

Next day, she asked for the phone number of my graphics artist. I gave it to her without restraint. It was my number still.

Chuckling, “Ahan, Mr. Gbenga why are you whining me na. I am serious, I really need someone to help me with my product photography and to design graphics for me.”

“I am not joking now. I do them myself.”

“Wow! So you mean you do all the designing, writing press releases, sales page, proposal letters, photography, graphics…”

I cut in, “…yes o. Na me.”

She was stunned. I went ahead to teach her how to save her money (and even stress) by giving an online tutorial on product photography, photo editing and creatively using Canva for her graphics.

Dear entrepreneur, downsize your recurrent expenditure. Protect your income. Learn to do some tasks yourself. Be versatile…